How bad have you got it?
Historicly NASCAR fans have always been sponsor loyal, if your driver was Darrell Walltrip, you naturally purchased Tide, Dale Jr. you drink AMP or Jimmie Johnson, you shop at Lowes every chance you have but do you limit your loyalty to just your driver or go above and beyond? Really, how bad have you got it?
Will you end up purchasing an item at Lowes because it is on special even if you are a Joey Logano fan or will you pay the extra buck ? I pay the extra buck...
Using the brands that sponsors put on the cars is what's it is all about, sponsors rely on your loyalty to sell their products, that's a given and all NASCAR fans get that but how extreme are you ? Only gas up at Sonoco or Shell, use Mobil 1, Quaker State or Penzoil oil, shop at Lowes and Home Depot maybe even Menards but nowhere else. Are you a Budweiser or Coors drinker, eat only McDonald's or Subway and only put Goodyears on your car? Do you driver a Ford, Chevrolet, Dodge or Toyota just because they race in NASCAR?
I know that I couldn't survive on AMP alone and being Canadian I cannot join the National Guard so I find myself always looking for NASCAR Sponsors when shopping for different products. Do I have some kind of sickness ? Am I alone ? Hardly, many of us NASCAR fans think that it is important to support the sponsor that make the cars turn on the track, we recognize that sponsors are a very important part of the sport we love and we know that without them spending the advertising money on the teams, the teams would close shop!
So next time you are shopping for some power tools, buy some chewing gum, get an oil change done on your car or get some candy for the kids, take a look and see if that company sponsors in NASCAR, you just might be making the difference in keeping a sponsor in our beloved sport!
Stay tuned !!!